About Me
About the artisan
In 2015, while continuing my university education, I also began my professional career. Over the years, I climbed the career ladder and eventually founded my own media company. Yet even with all the success I achieved, I always felt something was missing. The desire to revive the artisanal spirit passed down from my family was always with me. I wanted to bring this soul back to life in today’s fast-paced world.
In 2022, I transformed this passion into reality by founding Swanco Leather Goods. However, I soon realized that my work was not just about producing leather items. What I truly wanted was to create bespoke, soulful products – entirely handcrafted with care and intention. With that vision, I restructured my brand and continued my journey as Atelier Taha – Bespoke Leather Artisan
Today, I craft fully handmade leather goods tailored to the individual, with watch straps becoming my signature product. Each strap reflects the style, story, and character of its owner. Every stitch is done by hand, and every material is selected with meticulous care.
Atelier Taha is more than just a brand — it is a legacy and a story I aim to carry into the future. By following in the footsteps of my grandfather and father, I strive to preserve this craft with a modern touch.
“Every product carries a story. Every stitch reflects a feeling. My craft is about delivering those stories to the people they belong to.”
Craftsman Taha
The work of the hand
Traditional leathercraft leaves little room for shortcuts. Each strap passes through the same hands from the first cut to the final inspection.
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01
Hand cutting
Each strap is cut from the chosen hide by hand, following the grain and character of the leather.
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02
Skiving
Edges and folds are thinned by hand so the strap sits close to the wrist.
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03
Saddle stitching
Two needles, one thread. Each stitch locks independently.
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04
Edge finishing
Edges are sanded, burnished or painted in layers until smooth and closed.
The family story behind the workshop, from the 1988 shoe repair shop to today.